Insights
What we tell clients before they pay us.
Plain-language answers to the questions every business owner asks — free, because an informed client is a better client.
Money
What a website should cost in the UAE — and why quotes differ by 10×
Three companies quote you AED 2,000, AED 15,000 and AED 60,000 for “a website.” None of them is lying. Here is what each number actually buys.
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Performance
Your website’s speed is a sales problem, not a technical one
Every second of loading costs you a slice of your visitors — and your ad budget pays for the ones who leave. How to check your own site in five minutes.
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Marketing
The SEO basics to fix before you spend one dirham on ads
Paid ads on top of a broken foundation is renting traffic you should own. Six checks any business can do without an agency.
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